CT Holdings, Inc. CT Holdings, Inc.

  Parago

CONTACTS:  Allan Steinmetz

                        Parago, Inc.

214-775-4416

                        allan.steinmetz@parago.com

 

Rick Speyer

Parago, Inc.

214.775.4400

rick.speyer@parago.com

 

Parago Selects Sun Microsystems As

Preferred Platform Provider

 

Team Up To Offer Technology Platform Solutions

That Power Promotions Services

 

DALLAS—February 15, 2001-- Parago Inc. a subsidiary of CT Holdings (NASDAQ: CITN) and an innovator in technology platforms that power promotions, announced today that it is working closely with Sun MicroSystems (NASDAQ: SUNW) and has selected Sun as a preferred platform provider for services critical to the e-CRM-based, full-service business process outsourcer (BPO) industry.  As a Full Service Provider, Parago offers a seamless extension of their clients’ Web sites providing an enterprise application that automates and optimizes promotion management.  Parago’s technology driven promotional services include managing rebates, web hosting of rebate registration, on -line surveys, on-line status checking, product registrations and data warehousing and analysis.

Parago has been approved as one of Sun’s premier U.S.-based Elite Service Providers.  This distinction is given to a limited number of technology partners who meet strict technology guidelines and criteria.  This agreement calls for joint sales development, shared consulting resources, and strategic marketing efforts.  The agreement provides reciprocal sales activity and marketing support for Parago’s innovative solutions, PromoCenterSM and ValueRewardsSM.

In addition, Parago has applied for Sun ToneSM certification, an industry-wide initiative led by Sun to define and audit service provider infrastructure, operational practices, hardware, software, and ultimately, overall service delivery, to provide established standards for performance, security, availability and uptime.  Because certification under the Sun Tone program is designed to provide end-user customers the confidence that every aspect of an SP’s operations and infrastructure has been evaluated and judged reliable and of high quality, the Sun Tone program continues to generate widespread industry support.

“This recognition is a shield of distinction for us. We are excited about the opportunity to work with Sun’s field organization to promote Parago’s flagship products, PromoCenterSM and ValueRewardsSM and are honored to be part of this elite group of Sun Microsystems partners.” said Ken Johnsen, President and CEO of Parago.

“Together Sun and Parago will provide the technology and expertise needed to develop a solution set, optimized to help clients maximize their promotional effectiveness, lower their costs and create new incremental revenue,” said Jeanette Kennedy, director ASP Market Development, Sun Microsystems, Inc.

About ParagoSM

Parago's patent-pending technology platform and processes represent an innovative approach designed to improve the promotional marketing industry.  It provides a range of Internet-based customer relationship management products, including PromoCenterSM, ValueRewardsSM and KnowledgeCenterSM, which are created to increase sales, reduce costs and enhance customer retention for its clients. These products comprise Parago’s Continuous Customer InteractionSM model, which helps retailers, manufacturers and service organizations reduce the cost of conducting promotions and drive incremental revenue by cross-selling and upselling new products and services.  During the relationship management process, the company captures fresh, accurate, and usable transaction and buyer demographic data that can be used by its clients to improve their promotional marketing programs. Visit our web site at www.parago.com.

Sun and ASP’s

Sun is a leading supplier of enterprise-caliber hardware, software and open network computing solutions and services to the ASP market.  As a trusted strategic advisor and provider of leading-edge development tools for Web-enabled applications, award-winning service and support, Sun is dedicated to providing independent software vendors (ISV’s), system integrators, telecoms, and network service providers comprehensive technologies and services to meet ASP requirements and compete in the growing ASP arena.

About CT Holdings

CT Holdings, Inc., is an incubator for early stage Internet companies (www.ct-holdings.com).  CT Holdings' incubator ventures include Parago and River Logic.

Forward-Looking Statements: This news release contains forward-looking statements, which involve risks and uncertainties.  Accordingly, no assurance can be given that the actual events and results will not be materially different than the anticipated results described in the forward-looking statement. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements.  These factors include the risks and uncertainties discussed in documents filed with the Securities and Exchange Commission by CT Holdings or Parago.

Neither CT Holdings nor Parago undertakes any obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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