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CONTACTS: Allan
Steinmetz
Parago, Inc. 214-775-4416 Rick
Speyer Parago,
Inc. 214.775.4400 Parago Selects Sun Microsystems AsPreferred
Platform Provider Team Up To
Offer Technology Platform Solutions That Power
Promotions Services DALLAS—February
15, 2001-- Parago Inc. a subsidiary of CT Holdings (NASDAQ: CITN) and an
innovator in technology platforms that power promotions, announced today
that it is working closely with Sun MicroSystems (NASDAQ: SUNW) and has
selected Sun as a preferred platform provider for services critical to the
e-CRM-based, full-service business process outsourcer (BPO) industry.
As a Full Service Provider, Parago offers a seamless extension of
their clients’ Web sites providing an enterprise application that
automates and optimizes promotion management.
Parago’s technology driven promotional services include managing
rebates, web hosting of rebate registration, on Parago
has been approved as one of Sun’s premier U.S.-based Elite Service
Providers. This distinction
is given to a limited number of technology partners who meet strict
technology guidelines and criteria. This
agreement calls for joint sales development, shared consulting resources,
and strategic marketing efforts. The
agreement provides reciprocal sales activity and marketing support for
Parago’s innovative solutions, PromoCenterSM
and ValueRewardsSM.
In
addition, Parago has applied for Sun ToneSM certification, an industry-wide initiative led by
Sun to define and audit service provider infrastructure, operational
practices, hardware, software, and ultimately, overall service delivery,
to provide established standards for performance, security, availability
and uptime. Because
certification under the Sun Tone program is designed to provide end-user
customers the confidence that every aspect of an SP’s operations and
infrastructure has been evaluated and judged reliable and of high quality,
the Sun Tone program continues to generate widespread industry support. “This
recognition is a shield of distinction for us. We are excited about the
opportunity to work with Sun’s field organization to promote Parago’s
flagship products, PromoCenterSM and ValueRewardsSM
and are honored to be part of this elite group of Sun Microsystems
partners.” said Ken Johnsen, President and CEO of Parago. “Together
Sun and Parago will provide the technology and expertise needed to develop
a solution set, optimized to help clients maximize their promotional
effectiveness, lower their costs and create new incremental revenue,”
said Jeanette Kennedy, director ASP Market Development, Sun Microsystems,
Inc. About
ParagoSM
Parago's patent-pending technology platform and
processes represent an innovative approach designed to improve the
promotional marketing industry. It
provides a range of Internet-based customer relationship management
products, including PromoCenterSM, ValueRewardsSM
and KnowledgeCenterSM, which are created to increase sales,
reduce costs and enhance customer retention for its clients. These
products comprise Parago’s Continuous Customer InteractionSM
model, which helps retailers, manufacturers and service organizations
reduce the cost of conducting promotions and drive incremental revenue by
cross-selling and upselling new products and services.
During the relationship management process, the company captures
fresh, accurate, and usable transaction and buyer demographic data that
can be used by its clients to improve their promotional marketing
programs. Visit our web site at www.parago.com. Sun and ASP’sSun
is a leading supplier of enterprise-caliber hardware, software and open
network computing solutions and services to the ASP market.
As a trusted strategic advisor and provider of leading-edge
development tools for Web-enabled applications, award-winning service and
support, Sun is dedicated to providing independent software vendors (ISV’s),
system integrators, telecoms, and network service providers comprehensive
technologies and services to meet ASP requirements and compete in the
growing ASP arena. About CT Holdings
CT Holdings, Inc., is an
incubator for early stage Internet companies (www.ct-holdings.com).
CT Holdings' incubator ventures include Parago and River Logic. Forward-Looking Statements: This news release contains forward-looking statements, which involve risks and uncertainties. Accordingly, no assurance can be given that the actual events and results will not be materially different than the anticipated results described in the forward-looking statement. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements. These factors include the risks and uncertainties discussed in documents filed with the Securities and Exchange Commission by CT Holdings or Parago. Neither CT Holdings nor Parago undertakes any obligation to publicly
release the result of any revisions to these forward-looking statements,
which may be made to reflect events or circumstances after the date hereof
or to reflect the occurrence of unanticipated events. #
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