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DALLAS, Jun 6, 2000
(BUSINESS WIRE) -- How2.com announced today that it is changing its
name and corporate identity to "Parago, Inc." to better
reflect its current business model and future direction. How2.com is
a subsidiary of CT Holdings, Inc. (NASDAQ: CITN), an early stage
Internet Services Company incubator. The Company has developed a
continuous customer interaction model that automates promotions and
optimizes the customer care experience for its clients.
Parago, an
application service provider (ASP) and Internet based business
process outsourcer (BPO) provides an on-line suite of offerings
designed to increase sales, reduce costs, retain customers and
increase client profitability. These services include on-line
promotional management, on-line rebate processing, proactive e-mail,
on-line surveys, product demonstrations and manuals, customer data
warehousing, analysis and reporting. The Company has recently filed
three technology patent applications.
Steve Solomon,
CEO of the company said, "This name change and new identity
really reflects who we are. The genesis of the name came from the
company's shared vision and business direction. Parago means
"to accomplish" in Greek. Our company is focused on
maximizing the billions of dollars spent by businesses on
promotional activities. Parago brings new ideas and fast
implementation to this industry."
The Parago web
site has been redesigned to reflect the company's businesses model
and brand identity to provide access for both prospects and existing
clients. The site, www.parago.com, highlights the capabilities of
the firm. Parago provides its clients a personalized technology
solution as well as access and analysis of their proprietary data
and reports.
"Our goal is
to support our clients behind the scene and help them sell
additional products and services through our promotional service
offerings," said Ken Johnsen, President and COO of the company.
"We believe our seamless client approach will also increase the
satisfaction and loyalty of our client's customers. In addition to
our five current applications, we will be announcing several more in
the next ninety days. We are also adding sales staff and
participating in a variety of industry trade shows and conferences
placing greater emphasis on direct sales," Johnsen added.
"We are very
pleased about our new name and direction. It is a reflection of the
strength of our management team and a result of their ability to
execute quickly and effectively in this dynamic business
marketplace." Solomon added.
About Parago
(formerly How2.com)
Parago, Inc.,
formerly How2.com, is a subsidiary of CT Holdings, Inc. (NASDAQ:
CITN). The company was founded in January 1999 and is headquartered
in Dallas with offices in Silicon Valley and Los Angeles and with
approximately 340 employees. The Company has developed a continuous
customer interaction model that automates promotions and optimizes
the customer care experience for its clients. Parago, an application
solution provider (ASP) and Internet based business process
outsourcer (BPO) provides an on-line suite of promotional offerings
designed to increase sales, reduce costs, retain customers therefore
increasing customer profitability. These services include on-line
promotional management, on-line rebate processing, proactive e-mail,
on-line surveys, product demonstrations and manuals, customer data
warehousing, analysis and reporting.
About CT
Holdings
CT Holdings,
Inc., is an early stage Internet Services Company incubator for
early stage B2B companies (www.ct-holdings.com).
CT Holdings' Internet subsidiary Parago, www.parago.com,
provides online, continuous interactive customer care solutions.
Forward-Looking
Statements: This news release contains forward-looking statements,
which involve risks and uncertainties. Accordingly, no assurance can
be given that the actual events and results will not be materially
different than the anticipated results described in the
forward-looking statement. There are a number of important factors
that could cause actual results to differ materially from those
expressed in any forward-looking statements. These factors include
uncertainties related to the closing of the proposed financing,
integration of the business and operations of acquired companies;
and the availability of capital on terms acceptable to the Company.
Investors are also directed to consider other risks and
uncertainties discussed in documents with the Securities and
Exchange Commission.
CT Holdings
undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements, which may be made to
reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events.
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